Alma-nac are a collaborative architectural design practice focusing on the creation of projects that enhance and bring joy to the built environment. It was our job to embody their brand values and produce new brand elements and a website that is; Innovative, Conscious, Participatory, Joyful and Inclusive…
In collaboration with alma-nac, we meticulously honed the direction for their refreshed brand identity through a series of in-person and online workshops. With a previously established logo and typeface, we set out to inject some fresh energy into their online presence with a careful use of complementary colours and animations that could be used on the new website and across social.
Without becoming too overcomplicated, the website had to be clear, intuitive to navigate and joyful. Starting with the logo itself which was a playful motif to animate throughout; we used the hyphen element to spin while the site loads. It then reappears in situ within the complete logo form. The hyphen also appears in strategic places - as a highlighter on the menu and for section headers. We wanted to make the most of the project images and allow them to do the talking so we created a bespoke grid and project section to achieve this.
At the outset Forage came in to do a design workshop with the team. This teased out what we really wanted out of our new website. They then presented us with some really bold concept designs. We are so happy with the outcome and feel our new site much better reflects us as a practice.
